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Logo
Brand
Looking Sharp! It's all in the Details.
It's how we treat people, what makes us super (powerful), and the things we believe in most.
Core
Values
We Tip Our Hat
[ definition ]
To Praise: Expression of recognition, respect, gratitude
To Greet: A simple salutation and acknowledgement
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A tipping hat is a metaphor for how we treat people.
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We tip inward to show gratitude to our team of eccentrics, recognizing each person’s skills and abilities, personalities and quirks, questions and opinions, hard work and brilliant creativity.
We tip outward to greet each project with
open minds and new ideas, welcoming clients, collaborators, and creativity at all times.
Logo
The Main Mark
Of course, we begin with our core: Tipping the Hat.
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The Hat and Hand represent Creativity and Craft. Elements in the Hat also represent our founders, Marcus and Chrisray, to give a nod to our very beginnings:
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The Magic Theater ticket references our early days of event production, driven by Marcus.
The fountain pen references our obsession with fine, older tools, a focus of Chrisray’s.
The Icon
Used as a “visual abbreviation” such as on
social media, or as an identification element.
Coins & Seals
This version of the logo should be used when the logo needs to be used over black, or over a solid color. This prevents the mark from being inverted to white (or the lighter color of the tonal pair). This is the only instance that it should be used.
Wordmark
Use this Wordmark in place of the Main Mark, or to support it when there are multiple placements of the logo on a touchpoint.
Abbreviated Wordmark
The OHOH Mark should be used in abbreviated instances, and will help the brand be known as OHOH over time.
Color
We have 5 tones we use throughout the brand.
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PANTONE 327 U
RGB: 1 133 117
CMYK: 86% 27% 60% 8%
PANTONE 7550 U
RGB: 196 143 44
CMYK: 23% 44% 100% 3%
PANTONE 2349 U
RGB: 189 59 38
CMYK: 18% 91% 100% 8%
PANTONE 5435 U
RGB: 121 151 165
CMYK: 56% 32% 29% 1%
PANTONE 2736 U
RGB: 82 90 168
CMYK: 78% 72% 0% 0%
Our
Handshake
Our Philosophy, if you will
These are the things we believe in most.
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Rather than call these “Philosophy Statements” we coin it as our Handshake.
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These are the foundations of our our Brand Archetypes.
Elevating Eccentricity.
Forward Momentum.
Skilling-up at
Every Opportunity.
Confidence Built on Preparation.
Telling a Story
in Every Way.
The Five Archetypes
We visually represent Our Handshake, with 5 specific Archetypes, each a unique Tipping of our Hat.
We use these often throughout the brand, as they represent the Many Hats and Hands, and what we believe in most.
Eccentric
We believe in elevating eccentricity.
Futurist
We believe in forward momentum.
Storyteller
We believe in telling a story in every way.
Seeker
We believe in skilling-up at every opportunity.
Conductor
We believe in confidence built on preparation.