We recently had the honor of collaborating with our creative partners at dotdotdash and the Sony Honda Mobility teams from Tokyo and the U.S. to bring the highly anticipated U.S. debut of AFEELA to life—a groundbreaking new electric vehicle.​

Tasked with transforming a raw, empty space in Northern California into an immersive, high-end temporary showroom, our team at One Hat One Hand took on the challenge with enthusiasm. Our scope encompassed scenic design and full-scale fabrication, custom AV activations, display design and fabrication, graphic production and installation, as well as signage integration and installation.​

Every element—from the architecture of the space to the seamless, tech-forward interactions—was meticulously crafted to enhance the storytelling of AFEELA and connect with visitors in a meaningful way.​

It was an exciting challenge and a proud moment for One Hat One Hand to bring this vision to life and introduce AFEELA to the U.S. market with impact and elegance.