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Frito-Lay SuperBowl

Experiential Design

Working with New Creatures, a wildly creative event and experiential design firm, is always a privilege because their projects usually mean Super Bowl projects! This year, for the 2023 Super Bowl LVII, we helped build a Chip Strip Activation for Frito-Lay in Las Vegas at the New York New York Hotel.

Paying tribute to Phoenix, Arizona’s iconic RT 66 road-side attractions, this experience features chip-themed buildings and a HUGE Chester Cheetah Wedding Chapel experience that welcomes guests to experience all the cheezy goodness of Las Vegas Weddings and Social Media user-generated content.

This project meant all of our favorite One Hat One Hand elements: old-school event work, tight schedules, long days, travel, precision carpentry, integrated technology, wind and rain, laughs, super fun clients, great music and mountains of free snacks.

Goin to the chapel, and we’re gonna get cheezy


Grateful for another wonderful opportunity to build for the incredibly talented team at New Creatures.

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