

Superbowl Activation
Experiential Design
Something Special Studios
For Super Bowl LX in San Francisco, One Hat One Hand served as the fabrication partner for Meta House, a multi-day brand activation hosted at the Press Club SF. The immersive experience celebrated sport and the culture surrounding it, anchored by Meta's latest wearable technology including Ray-Ban Meta and Oakley Meta smart glasses. The space ran five live event days of parties, podcasts, panels, and product demos for invited guests and industry connections.
The activation was designed to function as a high-frequency hub, balancing exclusive programming with premium physical touchpoints. Private roundtable dinners, curated pairings, and hands-on technology demos created a layered guest experience that felt both essential and intimate. Brand houses of this scale require fabrication that performs across multiple days of continuous use, and the build delivered throughout.
One Hat One Hand's fabrication work brought the spatial vision of Something Special Studios to life. The build held up under the intensity of Super Bowl week while maintaining the premium aesthetic that Meta's brand presence required.
The build behind the brand house. Meta House, Super Bowl LX
Team
Design Something Special Studios Production OBE Experience Producer @kelseyross_creative Client Meta / Ray-Ban Meta / Oakley Meta Venue: Press Club SF Photos Bryan Banducci Fabrication One Hat One Hand
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